A closer look at the work.
Each project below is a slice of the same practice — design that's clear, warm, and useful.
Toyota C-HR — Launch Campaign
The C-HR is new to town. Where will you take it?
A Twitter launch campaign for the Toyota C-HR built around one question: where will you take it? Bold, headline-first graphics pair gritty street photography and city imagery with Toyota's signature red — turning every post into a call to be the first to explore the new ride.
Toyota C-HR — Social Series
No one has ever... in a C-HR.
The second wave of the campaign leans into firsts — stargazing, driving till sunrise, balloon-animal armies, karaoke battles. Handwritten accents and the 'Will you be the first?' badge give the series a playful, scroll-stopping voice that keeps the C-HR top of feed.
Transamerica Life — Brand Campaign
Life, in full color.
A campaign for Transamerica Life that makes protection feel warm, not heavy. A glowing glass shield cradles a tiny home and a heart — everything worth protecting — floating in a coral sky of soft clouds and pearls, beside an elegant serif headline that says it plainly: life, in full color.
Transamerica — Financial Future
Your next chapter.
For Transamerica's Financial Future brand, a marble staircase winds upward through violet clouds toward a rising sun — every step a milestone, every sphere a possibility. The campaign reframes financial planning as momentum: a brighter tomorrow starts with today.
Transamerica Retirement — Brand Campaign
Make room for more.
The Retirement campaign swaps scarcity for abundance. A golden hourglass rests on a winding marble path under a wide blue sky — time isn't running out, it's opening up. Bold white type delivers the promise: make room for more.
"Design that talks back."
— Maryam Mohseni
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Art
Color studies, illustration, and private client brand work.